Assistant Manager, Card Usage Marketing & Digital (Bank)

Assistant Manager, Card Usage Marketing & Digital Project (Bank)

Develop card usage plans and drive card spending

Sound marketing and digital enhancement strategy

Excellent career advancement

About the company

Our client is a well-established retail bank with extensive branch networks in Hong Kong. To cope with the recent expansion, they are now looking for an Assistant Manager for their Card Usage Marketing & Digital Project team.

About the role

Reporting to the Team Head, you will formulate and develop card usage programs to achieve the growth of card business. You have to participate in new initiatives in card usage to enhance card spending and increase customer loyalty. You are required to liaise with vendors for privileged spending offer and to work closely with card associations to increase card penetration and customer retention. You will launch digital card reward platform projects and card marketing campaigns to drive online business. In addition, you need to manage marketing budget and conduct business forecast by analyzing customer spending behavior effectively.

The successful applicant

To qualify, the successful individual must possess:

Degree holder in Marketing, Business Administration, Communication or related disciplines.

Minimum 3 years of experience in card usage in retail banks with good card product knowledge required.

Solid knowledge in managing digital project and card marketing is essential.

Strong business sense, analytical mind and able to work independently.

Proficient in spoken and written English and Chinese (both Cantonese and Mandarin).

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.