Assistant Manager HR

Purpose:

This role serves as a hands‑on Retail HR Business Partner, working closely with retail leaders and store teams to deliver end‑to‑end HR support that strengthens talent development, workforce effectiveness, and employee experience across assigned stores. It also plays a key role in new store openings and capability building, ensuring HR policies and programs are effectively implemented and continuously enhanced.

Key Responsibilities:

1. Retail HR Business Partnering

Act as the primary HR partner for assigned retail districts and stores, delivering timely, business‑aligned HR solutions.

Coach Store Managers on core people leadership capabilities, including workforce planning, employee engagement and ER risk prevention.

Analyze key HR metrics, identify trends and provide data‑driven insights to support business decisions.

Manage store‑level HR matters and support sensitive employee cases independently.

2. Workforce Planning & Talent Acquisition

Partner with Retail leadership on workforce planning, hiring demand forecasting, managing store PEX while improving people productivity.

Work closely with Retail TA and the business to define talent profiles and ensure hiring quality and efficiency.

Lead HR support for new store openings to ensure staffing plans are delivered on time

3. Employee Experience & Engagement

Oversee key employee lifecycle processes to ensure a seamless experience, while maintaining compliance with local labor requirements.

Ensure the quality and accuracy of core employee information to support decision-making and operational effectiveness.

Identify engagement challenges through employee feedback, turnover trends and store observations; partner with leaders to drive targeted action plans.

Facilitate clear and timely communication of company initiatives and HR programs to enhance employee understanding and alignment.

4. Performance management & Talent Development

Drive effective implementation of performance management processes across assigned districts and stores.

Support Retail leadership in conducting talent reviews, succession planning and in fostering continuous talent development.

Provide HR insights and solutions to drive talent movement and development to build up key positions’ talent pipeline.

5. Project Support & others

Contribute to national and regional initiatives; independently deliver HR-related topics when required (e.g. policy, performance and other HR topics)

Contribute to HR systems, data management and process optimization to improve HR operational effectiveness

Key Relationships:

Internal

Retail Business Team

Retail COE

GCA HR Team

Legal & Internal Audit Team

External

Headhunting vendors / recruitment agencies

Local Government Agencies & Labor Authorities

KPI:

Key position hiring cycle time

Development plan completion for identified talents

Talent movement ration

Talent Pipeline Coverage

PEX%

Knowledge, Skills and Capabilities:

Strong sense of ownership with a proactive and solution‑oriented mindset, demonstrating accountability in driving HR initiatives and supporting business outcomes.

Excellent analytical and problem‑solving capabilities, with the ability to address people matters independently and with sound judgment.

Creative and able to identify opportunities, challenge existing practices and provide meaningful insights to the business.

Effective communicator with strong interpersonal and influencing skills, capable of navigating conflict, and engaging stakeholders across all levels.

Business‑oriented and hands‑on, comfortable working closely with retail leaders and frontline teams to support store operations and drive people initiatives.

Ability to work in a fast‑paced, dynamic retail environment, with flexibility to visit stores regularly and support frontline teams when needed.

Collaborative team player, demonstrating strong partnership and cross‑functional cooperation.

Requisite Education and Experience / Minimum Qualifications:

Bachelor’s degree or above

Minimum 3 years’ HRBP experience. Retail or FMCG industry background is preferred

Native Mandarin and fluent English