Integrated Marketing Specialist - Customer Travel

Role Introduction

In this role, you are responsible for turning customer, marketing, and commercial data into actionable insights to improve marketing effectiveness, optimise investment, and drive measurable demand for Customer Travel.

Key Responsibilities

Marketing Performance & Effectiveness

Analyse campaign, media and commercial performance to evaluate marketing effectiveness and identify opportunities for improvement

Measurement & KPI Frameworks

Develop and maintain measurement frameworks and KPIs across the marketing funnel, connecting brand metrics with customer engagement, conversion and business outcomes

Customer & Market Analytics

Use customer behaviour, audience, market and travel data to identify insights and opportunities that inform marketing strategy and campaign planning

Marketing Investment Optimisation

Assess performance across markets, audiences and channels to support more effective allocation of marketing investment

Campaign Evaluation & Test-and-Learn

Lead post-campaign evaluation and structured experimentation to understand performance drivers and continuously improve future campaigns

Performance Reporting & Dashboards

Develop dashboards and management reporting that provide a clear, integrated view of marketing performance across Brand, Social, Performance and Regional Marketing

Insights to Action

Translate complex data into clear narratives and actionable recommendations that influence marketing strategy, campaign optimisation and investment decisions

Requirements

University degree in Marketing, Communications, Business Administration, or a related discipline

Minimum 2 years of relevant experience in marketing, campaign coordination, communications, or project support

Practical experience supporting marketing campaigns, including planning, administration, asset coordination, launch support, and reporting.

Understanding of global and regional marketing operations, with the ability to balance brand consistency and local relevance.

Basic knowledge of paid, owned, and earned channels, including digital marketing, CRM, social media, PR, and content

Strong organisational and coordination skills, with attention to accuracy, deadlines, version control, and follow-through

Strong written communication and presentation skills, with the ability to consolidate information from multiple stakeholders

Good numerical awareness, with experience maintaining trackers, budgets, and performance reports

Collaborative, proactive, and solutions-focused approach, with willingness to learn and responsibly use approved AI-enabled tools to improve productivity and campaign operations

Excellent written and spoken English; proficiency in Chinese, including Cantonese and/or Mandarin, is an advantage

Personal & Application Information

Equal Opportunity

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.