Director, Luxury Brand Management - Asia Pacific

岗位职责
This is a unique opportunity to join the Brand Management team at one of the world’s largest hotel companies. As Director, Luxury Brand Management – Asia Pacific (APAC), you will be part of a dynamic, inspiring team shaping how Hilton’s luxury brands are perceived internally among senior leadership, corporate and hotel teams, and externally among our most important stakeholders: owners, partners, and guests.

Your role will be deeply intertwined with the personalities and characteristics of each of our luxury brands and you will be instrumental in helping to bring each brand to life through different lens, working closely with multiple functions, including Sales, Marketing, Communications, HR, and Operations at both regional and market levels.

Reporting to the Vice President, Luxury Brand Management – APAC, you will lead and execute key brand priorities for the designated Luxury brands across Hilton’s trading and pipeline portfolio in the region. You will shape short- and long-term brand strategies and provide strategic input into the evolution of the brands under your remit, working closely with Global teams to drive alignment and execution across APAC.

As a brand advocate for luxury brands, you will own the development of project plans against key initiatives, develop and maintain clear timelines and build positive and effective relationships with stakeholders within and outside your immediate team that enable you to implement plans in our matrixed organization.

HOW YOU WILL MAKE AN IMPACT

Your role is important, and below are some of the fundamental responsibilities that make your work unique.

What your day-to-day will be like:
• Lead brand strategy and planning for the designated Luxury brands across APAC, including the development, localization and execution of regional initiatives to drive brand growth, guest experience and owner value.
• Support performance against key KPIs by identifying and advancing initiatives across operations, F&B, commercial performance, owner value and innovation.

• Conduct in-depth performance and market analyses across development, operations, guest experience, product and marketing to identify strategic opportunities, competitive shifts and potential risks for the brands.
• Drive the effective localization of global brand initiatives across APAC markets, commissioning research where needed to uncover emerging customer and owner needs and translate insights into actionable strategies.
• Develop strategic presentations and materials to support internal alignment, brand storytelling and owner engagement.
• Establish strong cross-functional partnerships across Global Brand teams, Commercial Services, Marketing, Revenue Management, Honors, Luxury Sales, HR and Finance to ensure alignment and effective execution.
• Partner with Architecture & Construction to communicate brand needs related to design, architecture and planning across new developments and renovations.
• Lead cross-functional project coordination, working closely with Area Operations leaders and market resources to deliver key brand initiatives and pilot programs across properties.
• Support brand leadership in development and ownership conversations, including preparation of presentations and materials for internal and external stakeholders.
• Bring strong analytical rigor and project management discipline to multiple concurrent initiatives across the brand portfolio.
• Manage and track brand budget spend to support the effective delivery of regional initiatives.

Direct Reports: None

岗位要求
WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:
• Ideally, you are a strategic problem solver who is creative and passionate about hotels, the hospitality industry and Luxury, with a desire to raise the bar for Hilton’s luxury brands and increase awareness and preference among internal and external stakeholders. You are comfortable operating in a fast-paced, matrixed environment.
• 8 years of experience in Luxury Brand Strategy and/or Luxury Brand Marketing
• 3 years of project management experience
• Some operational background (in hospitality or across multi-national luxury brands in other sectors)
• Ability to navigate a complex matrixed organization effectively and efficiently
• Knowledge of customer research and customer experience analysis
• Strong problem-solving skills and the ability to address issues collaboratively
• Experience managing agency partners within timelines and budgets
• Excellent interpersonal and communication skills across diverse stakeholder groups
• Ability to manage multiple priorities under time constraints while balancing concurrent demands
• Experience conducting market assessments and benchmarking to identify strategic opportunities
• Strong presentation skills and experience developing brand presentations and collateral
• Ability to travel up to 30% of the time

It would be useful if you have:
• Experience working across regional or multi-market roles within APAC
• Exposure to luxury hospitality or luxury consumer brands

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!