Sr. Product Manager

Market understanding and analysis

Collect and analyze competition strategy/activities to understand consumer and market insight and to make recommendations to management

Regular consumer and market panels (eg. Beauty research) to closely monitor market share and ranking and set the right target for the category

Regular competitive analysis on competitors’ launches, activities, competitive offering

Deep understanding of target customers and their profile, needs/ expectations to set the right communication angles

Launch campaigns

Develop marketing calendars reflecting consumer insight/ behavior to deploy end to end marketing communication campaigns.

Deploy to 360 approach plans based on the marketing calendar and launch platforms, by working with CRM, PR, VM, EC, sales and training

Provide accurate and pertinent brief to above mentioned teams for a holistic launch plan

Supervise the execution to insure the coherence of all touch points

Closely monitor launch result, through retail sales – daily tracking for new launches during campaign period and rolling 12 months monitoring of all novelties and CRM data

Provide launch review, to be shared internally and with HQ

Product Management

Product Development

Build China relevant portfolio pipeline

Understand what is on trend in the market (fashion/ cosmetics) to construct commercial offer ideas

Product portfolio management

Update timely product information, including new launches and EOL, in the system and launch plan/active list

Work closely with local RA for HP registration and secure OCD

Weekly and monthly analysis on category/franchise/ product performance, both SO and CRM data to identify building blocks of the category, propose category strategy and reflect in plans

Regular forecast and inventory management and order management- monthly product forecast, order follow up, product allocation follow up , inventory management, pricing management

Regular POSM and animation POSM sourcing, production and inventory control

Digital and Social

Develop social content for official accounts and provide related content material for EC platforms and validate final presentations on EC platforms.

Work with social listening agency to monitor and generate business intelligence based on consumer online comments.

Develop digital media buy strategy and ecosystem optimization across different social platforms (wechat, weibo, RED, douyin and etc.) to support brand business.

Key competencies:

Organized and hardworking

Integrity and trust

Drive for results

Learning on the fly

Priority setting

Sensitivity and Analytical thinking

Strong communication and coordination skills

Team Player

Technical skills:

At least above 5 years related experience on marketing in Beauty or FMCG industry

Good communication in English (Oral and Written)

Good PC skills and familiar with Word, Excel, PowerPoint, etc.

Profile :

Bachelor Degree