Retail Marketing Manager

PURPOSE OF THE JOB

§ Develop and implement a unique & consumer centric trade marketing plan by utilizing marketing resources to achieve business target and increase the traffic and brand desirability.

§ Coordinate & execute an omni-channel strategy for all trade related topics with a special focus on retail event and promotion strategy.

RESPONSIBILITIES

§ Develop annual trade marketing plan according to brand strategy and sales target, to ensure yearly business target delivery.

§ Retail event planning and execution:

1) Well orchestrate trade resources allocation and monitor result, aiming to optimize trade investment efficiency while uplift image and desirability.

2) Strongly cooperate with sales & retail team to design customized support for Diamond/Gold POS

3) Monthly activity and performance review, analysis and sharing.

4) Track and analyze competitor trade activations and exchange best practices on regular basis

5) Support retail team negotiation with landlord to earn high quality visibility

§ Omni-channel promotion strategy and orchestration:

1) Coordinate an Omni-channel promotion approach with a special focus on promotion and propose a clear differentiation plan.

2) Strong management on budgeting, forecasting and follow-up/consumption of samples/GWP, together with total overview of omni-channel promotion strategy.

MAIN KPIs OF THIS POSITION

§ Sales target achievement, key store business performance, event sales

§ Budget control & profitability improvement in B&M

§ Inventory control, Forecast accuracy

PROFILE

§ Sufficient understanding of beauty industry retails, cosmetics related experience is preferred

§ 6 years or above related experience, familiar with retail operation

§ Passionate and innovative; flexible with open mind

§ Excellent numerical and analytical skills as well as a strong creative mindset

§ Good luxury sensitivity

§ A ‘can-do’ attitude and a history of exceeding expectations

§ Good project management & communication skill

§ Work independently & pro-actively

§ Drive for results

§ University degree, fluent in English

§ Willing to travel