Sr Manager, Topline Marketing, North

JOB SUMMARY

The Senior Manager, Regional Topline Marketing is responsible for leading the regional marketing agenda for North China, driving demand generation and commercial growth through the development and execution of regionally relevant marketing strategies and initiatives.

As the primary marketing partner to the North China commercial leadership team, this role identifies market opportunities, shapes regional marketing priorities, aligns stakeholders, and ensures effective activation of both Greater China and regional initiatives. The position serves as a critical link between Greater China Topline Marketing and the region, balancing enterprise priorities with local business needs to deliver measurable business outcomes.

This role requires strong commercial acumen, strategic thinking, stakeholder management capabilities, and the ability to influence cross-functional teams within a matrix organization.

KEY RESPONSIBILITIES

Regional Marketing Leadership

• Lead the regional marketing agenda for North China, aligning Greater China marketing priorities with regional business objectives and market opportunities.

• Develop and execute marketing strategies and initiatives that drive demand generation, revenue growth, customer acquisition, and market share.

• Identify market trends, consumer insights, competitive dynamics, and business opportunities to inform marketing priorities and investment decisions.

• Develop regional marketing plans and priorities, balancing enterprise-led initiatives with region-specific opportunities.

• Serve as the primary marketing advisor to the North China commercial leadership team and the key liaison between the region and Greater China Topline Marketing.

• Partner with Revenue Management, Operations, Loyalty, Digital, and other stakeholders to drive alignment, secure resources, and deliver business results.

Performance Management & Optimization

• Establish and track key performance indicators to evaluate the effectiveness and business impact of marketing initiatives.

• Analyze campaign and business performance to identify opportunities for optimization and growth.

• Provide market feedback, insights, and recommendations to support continuous improvement of marketing strategies, investment decisions, and business outcomes.

• Share best practices and performance learnings to strengthen center-region collaboration and marketing effectiveness across the organization.

Leadership Expectations

• Demonstrate strong commercial acumen and business ownership.

• Influence and align stakeholders across a complex matrix organization.

• Balance regional business priorities with Greater China functional objectives.

• Drive execution through collaboration rather than direct authority.

• Apply data-driven decision making to maximize business impact.

• Exhibit strong communication, presentation, and problem-solving skills.

QUALIFICATIONS

Education

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, Communications, or a related field.

• Master's degree preferred.

Experience

• 8+ years of progressive experience in marketing, commercial strategy, demand generation, hospitality, travel, or related industries.

• Proven experience developing and executing marketing strategies that deliver measurable business results.

• Experience working across complex, cross-functional organizations and influencing senior stakeholders.

• Hospitality, travel, loyalty, or consumer-facing industry experience preferred.

Skills

• Strategic planning and business acumen.

• Strong analytical and problem-solving capabilities.

• Stakeholder management and influencing skills.

• Excellent communication and presentation skills.

• Project and priority management in a fast-paced environment.

• Fluent written and spoken English and Mandarin.