Head of Brand Bosch

POSITION OVERVIEW

BSH is looking for an experienced and motivated leader to join the Bosch brand. Bosch Brand Owner is a critical senior leadership role within the BSH organization where he/or she overlooks all Bosch brand related activities.

ROLES & RESPONSIBILITIES

Brand Planning & Strategy

Lead Bosch Brand Reposition in China with clear Where to Play and How to Win

Owns the Bosch brand strategy, brand equity and develop communications strategy in collaboration with global brand teams

Responsible for tracking and delivering all brand related KPI: BHT (awareness, consideration, fist choice etc. ), market share, etc.

Act as the gate keeper for the Bosch brand to deliver consistent, and premium quality of communications across touch point

Marketing Planning & Campaign Execution

Annual planning: orchestrate and execute the Bosch marketing planning, and allocate resources and timing for key campaigns

Product launch support: prepare comprehensive product launch planning as well as launch plans across categories

Campaign execution: execute marketing campaigns based on planning, in collaboration with sales teams and product divisions

Media Management & Partnerships

Social media: act as the absolute authority of social media, own the annual, and cross-platform planning, execution and KPI delivery for each campaigns

Performance media: in depth knowledge of performance media, including Real Time Buying media KPI, mechanism, tracking and paid media KPI deliver, both for social and eCommerce platforms

Media Partnerships: Own and develop strategic partnerships with media partners such as Tmall, Douyin, Red and Tencent

Co-marketing & Retail Marketing

Support Online co-marketing: work with eCommerce marketing team on co-marketing campaigns such as Super Brand Days, Decoration seasons and big windows, including 618 and D11. Deliver the traffic and consumer engagement KPI

Offline co-marketing: develop seasonal and customer specific co-marketing plans with key customers (Wuxing, regional customers etc.), targeting key peak seasons for offline

Support In Store Design: work with retail design team to develop Bosch new generation in store design with iconic elements and superior impressive consumer experience

Events & PR

Trade fairs and events: develop concept, product presentation, event format and responsible for all the branded events

Brand publicity: develop publicity/advertorial with key media partners

Strategic Projects

One-off strategic projects: such as kitchen and built-in project, brand positioning, and exclusive product offers