Trade Marketing Head

Objective of the position

Serve as the key interface between Marketing (BU, Brand) and Sales (HQ channel & cluster field sales), as well as business support functions.

Own channel assortment optimization, innovation launch & phase-out, distribution & in-store execution excellence, channel promotion planning/execution/review, and trade spending efficiency. Drive BSH dual-brand sustainable growth in China market.

Main Responsibilities

Trade marketing strategy alignment, business performance review, resource allocation

New product positioning, launch planning, brand campaign alignment, assortment planning

JBP, tiered customer policy, channel promotion execution, sell-in planning

In-store execution tracking, distribution improvement, frontline feedback collection

Trade spending P&L, budget management, ROI tracking, gross margin analysis

New product launch allocation, phase-out inventory management, promotion stock planning

Online channel promotion, platform resource negotiation, online-offline price alignment

G2M strategy synchronization, innovation project coordination

Qualifications

Bachelor's degree or above in Marketing, Business Administration, Economics, or related fields.

Minimum 10 years of experience in FMCG / consumer electronics / home appliances industry, with 5+ years in Trade Marketing or channel marketing management.

Proven team leadership experience.

Experience in both offline retail (KA, specialty stores, regional distribution) and online e-commerce channels.

Deep expertise in category management, channel assortment optimization, and product lifecycle management (launch & phase-out).

Strong capability in channel promotion planning, execution, post-campaign review and optimization.

Proven track record in trade spending efficiency management and ROI optimization.

Strong cross-functional communication and stakeholder management skills.

Fluent in English （workable language） and Mandarin.