Design Communication

Degree in Design Strategy, Industrial Design, Product Strategy, or related fieldskey responsibility:

1. Create and manage high-quality design presentation content: Develop compelling visual and narrative materials for internal reviews, executive presentations, and design milestone showcases.

2.Coordinate design communication with VW China PR and VW Global Design: Ensure alignment of messages, visuals, and strategic topics across regions, maintaining consistency with group-wide design communication standards

3.Develop and manage internal communication formats and updates: Support knowledge sharing and transparency within the Design team through newsletters, internal announcements, and leadership messaging.

4.Plan and support communication strategies for design events and milestones: Prepare communication packages, press kits, and media assets for launches, events, show cars, and other key design moments.

5.Support and manage design-related social media content: Coordinate the planning, creation, and publishing of social media posts in cooperation with VW China PR and Digital teams.

6.Collaborate with design leadership to develop clear narrative strategies: Translate strategic direction into storytelling frameworks that reflect the department’s role, achievements, and design vision.

7.Maintain a consistent and high-quality design voice and tone: Ensure all communication reflects the brand’s visual language, innovation mindset, and forward-thinking identity.

8.Liaise with communication, PR, and brand strategy teams at group level: Act as the key contact for aligning messaging, timelines, and cross-department initiatives with communication functions.

9.Develop internal communication tools and templates for designers: Provide and maintain templates, branding guides, and visual assets to help the team present their work clearly and professionally.

10.Support external design publications and media features: Coordinate content and design-related media requests in alignment with PR, supporting interviews, articles, and press visibility.

Qualification:

1. Degree in Design Strategy, Industrial Design, Product Strategy, or related fields

2.3–5 years in design communication, PR, or branding, ideally in automotive or tech. Experience with global teams, presentation creation, and social media coordination preferred.

3.Experience in design communication, PR, or branding within a creative or automotive environment

Strong storytelling and visual presentation skills

Familiarity with corporate communication workflows and global alignment

Fluent in English and Mandarin; German is a plus

Degree in Communication Design, Media, Marketing, or related fields