Marketing Analysis & Performance Management

Brief introduction of this position:

This role is responsible for setting and tracking marketing KPIs, analyzing project cost efficiency, and consolidating communication metrics, while optimizing reporting mechanisms and establishing cost benchmarks.

It drives cross-departmental alignment on corporate lead management and sales funnel-related work, issuing performance trend alerts in a timely manner.

Key tasks:

Marketing KPI formulation, tracking, effect analysis and review . Focus on core indicators such as exposure, conversion, ROI, user growth, and output standardized KPI review conclusions.

Marketing projects cost-effectiveness analysis, deliver long-term and short-term trend analysis and risk alerts; establish benchmarks and standards for project cost metrics

Assist in organizing marketing department meetings, project synchronization reports, work summary output, and undertake various temporary and emergency tasks.

Cross-departmental collaboration on corporate-level leads-related topics, especially cooperation linked to sales funnel business.

Cross-departmental collaboration & resource coordination within Marketing

Qualification and skills:

Bachelor's degree or above

1-3 years experience, prior 1–3 years of data analysis experience in auto industry lead management is preferred. Excellent fresh graduate is also acceptable.

Proficient in Excel, with solid data analysis and insight capabilities.

English skills: CET-6 or above; able to draft daily work reports in English. Fluency in English for business communication is preferred.

Excellent communication and problem-solving skills.

Strong sense of responsibility.