Media Planner

Job Purpose

The Media Planner is responsible for developing and executing integrated media plans for the Chicken, Beef and Coffee (McCafe) categories. The role translates campaign requirements into media plans across online and offline channels, in line with the overall media strategy and established campaign playbooks. The role works closely with category marketing teams, media agencies, platform partners and the Media Insights Hub to manage campaign execution and apply learnings to future plans.

Key Responsibilities

• Develop integrated media plans for category campaigns based on business objectives, target audiences, budgets and timing.

• Ensure media plans follow the top-level media mix, channel guidelines and campaign playbooks.

• Coordinate with category marketing teams to understand campaign priorities and requirements, and translate them into actionable media plans.

• Work with media agencies and platform partners to manage campaign implementation, including bookings, schedules, tracking and reporting.

• Monitor campaign delivery and performance against plan, and coordinate optimization with agencies and platforms during the campaign.

• Track media spending and delivery against approved budgets and maintain accurate campaign records.

• Provide campaign data and execution feedback to the Media Insights Hub for post-buy reviews, and apply findings to future plans.

Qualifications and Experience

• 6 to 8 years of relevant experience in media planning, at a media agency or brand.

• Experience working with international FMCG brands, such as Mondelēz International, PepsiCo, Coca-Cola, Danone or Nestlé, is preferred.

• Working knowledge of the China media landscape, including Douyin, Xiaohongshu, WeChat, online video and outdoor media.

• Experience in developing media plans and coordinating campaign execution.

• Good organizational skills and attention to detail, with the ability to manage multiple campaigns at once.

• Comfortable working with campaign performance data.

• Strong numerical acumen, with the ability to develop fresh ideas for media innovation and integrate them into media plans.

• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

• Strong written and verbal communication skills in Mandarin Chinese and working English.