Asia SEO/GEO Specialist (Manager)

SEO/GEO Specialist (Manager)

About the job

Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search), raising brand awareness, and supporting lead generation globally.

The SEO & GEO Specialist (Manager) will work closely with global crossfunctional teams (e.g., Content, Design, Analytics, IT, and local markets), and play a key role in enabling this growth by supporting BAU activities and projects end-to-end—from gathering SEO/GEO requirements through prioritization and sequencing, progress management across technical and content SEO/GEO, coordinating delivery timelines, and ensuring a smooth rollout with minimal risk.

Position Responsibilities:

Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring.

Support BAU activities by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner.

Deliver full stack SEO services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia, Japan and Vietnam etc, including:

Manage technical SEO baselines and enhancements - identify, diagnose, and resolve issues, providing solutions aligned with internal platforms and toolsets.

Support content optimisation through keyword research, competitor analysis, search intent mapping, and development of SEO briefs; oversee content approval processes with Product, Legal, Compliance, and Marketing teams.

Develop educational materials, such as playbooks, guidelines and training materials.

Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans.

Required Qualifications:

Experience:

5+ years of experience working in SEO, with proven success in improving SEO and GEO performance across multiple Asia markets.

Background in the financial services industry and experience in a regional role are highly preferred.

Fluency in written and spoken English. Additional local language (e.g. Vietnamese, Japanese, Bahasa, traditional Chinese) is preferred.

Technical SEO expertise:

Demonstrable proficiency with technical or off-page SEO, from error identification to concreate solution design, and implementation, with solid understanding of:

Indexability & crawlability validation

Robots.txt configuration

XML sitemap maintenance

Meta robots tags

Broken page handling (4xx, 5xx errors)

Knowledge in status code

Redirect handling (301 / 302, redirect chains, loops)

URL structure and parameter handling

Site performance basics (Core Web Vitals awareness)

Canonical tag usage

Internal linking

Backlink building and management

Content SEO expertise:

Demonstrate ability to perform keyword research, identify potential topics, conduct content audits to uncover content gaps, create SEO content briefs, and deliver SEO-driven content.

Ability to leverage translation tools to support multi language content development and optimization.

Strong page strategy capabilities, integrating content and UI/UX best practices to optimise full‑funnel journeys (awareness, consideration, and conversion), including:

Duplicate content handling

Keyword cannibalization handling

Search intent mapping

Content hierarchy structuring

Analytical capability:

Demonstrate ability to measure performance, diagnose issues, and link optimisation efforts to business outcomes, including:

Defining and tracking core SEO & GEO metrics (impressions, clicks, rankings, CTR, organic traffic, conversions, SoV)

Mapping SEO & GEO metrics to optimisation initiatives and broader business objectives

Conducting root cause analysis for performance changes (e.g., algorithm updates, search demand change, technical implementations, content updates)

Strong experience in systematic reporting to measure search performance.

Proven ability in opportunity sizing and growth projection, using data‑driven methodologies to justify SEO initiatives and forecast potential impact.

Project management skills:

Strong project management experience, with handson familiarity using tools such as JIRA, Confluence, Monday.com, Smartsheet or similar platforms.

Experience in managing project dashboards, backlog and tracker.

Risk management skills:

Strong understanding of SEO’s impact on overall business performance.

Able to articulate how changes to critical elements may affect organic performance.

Technologies & Tools:

Experience with SEO tools such as BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, SiteImprove, Google Ads, etc.

When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

宏利金融有限公司是全球领先的金融服务提供商，致力于帮助大众轻松作出明智抉择，实现精彩人生。如欲了解更多关于我们的信息，请访问人寿保险-养老保险-健康保险-中宏保险官网 (manulife-sinochem.com).

宏利是平等機會僱主

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 hr@manulife.com。

Working Arrangement

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