Senior Manager, Strategic Relationship Management

This role is responsible for driving employer and member engagement across both online and offline channels, with a strong focus on programme effectiveness and continuous improvement. The incumbent will plan and deliver engagement and education initiatives, evaluate performance and customer feedback, identify improvement opportunities, and translate insights into practical actions to enhance customer experience, strengthen relationships, and support retention objectives.

Position Responsibilities

Develop and execute employer and member engagement initiatives across online and offline channels, including educational programmes, seminars, webinars, wellness activities, campaigns and customer events.

Manage end-to-end programme delivery, including planning, coordination, communications, logistics and stakeholder management.

Measure and evaluate engagement effectiveness through participation, customer feedback, campaign/programme performance and other relevant data.

Conduct ongoing reviews to identify engagement gaps, customer needs and improvement opportunities, and recommend practical enhancement actions.

Use data and insights to refine engagement approaches and drive continuous improvement in customer experience and programme effectiveness.

Develop analysis, management reports and presentations using Excel and PowerPoint to support programme reviews, business planning and management decision-making.

Work closely with internal stakeholders to ensure engagement initiatives are practical, customer-driven and aligned with business objectives.

Ensure engagement activities are conducted in accordance with relevant internal policies and regulatory requirements.

Required Qualifications:

Degree holder in Business Administration, Marketing, Communications, or related disciplines.

Experience in customer engagement, relationship management, programme management, marketing, or related fields.

Experience in planning and managing customer engagement activities, seminars, wellness programmes, and corporate events for both corporate customers and individual members is highly preferred.

Strong stakeholder management and project management skills, with the ability to coordinate multiple initiatives concurrently.

Strong communication, presentation, and interpersonal skills.

Proficient in Microsoft Office applications, particularly Excel and PowerPoint.

Self-motivated, detail-oriented, and able to work effectively in a fast-paced environment.

When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

宏利金融有限公司是全球领先的金融服务提供商，致力于帮助大众轻松作出明智抉择，实现精彩人生。如欲了解更多关于我们的信息，请访问人寿保险-养老保险-健康保险-中宏保险官网 (manulife-sinochem.com).

宏利是平等機會僱主

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 hr@manulife.com。

Working Arrangement

混合办公