锦鲤求职岗位描述
Job Purpose:
To support on growing the portfolio of Dah Sing Bank credit cards and achieving business KPIs through effective marketing campaigns, product & channel management, and delivery of new product(s).
Main Responsibilities:
Assist in the development and execution of marketing programs, new product development and card acquisition campaigns to deliver business acquisition targets
Work closely with partners on program implementation and day-to-day collaboration
Coordinate with internal parties, partners, or vendors to deliver marketing campaigns in a quality and timely manner
Liaise with advertising agency and produce quality marketing collateral (including webpage maintenance)
Support on product enhancement / new product development to cope with market changes, regulatory requirements and to improve on customer experience
Monitor campaign response and prepare the program result tracking
Budget and expenses management (including invoice settlement)
To meet the challenge, you should have the following qualifications and attributes:
Bachelor’s degree holder, preferably in Business Administration or Marketing
2 to 3 years of experience in marketing in retail banking business
Experience in product management of credit card products, project management and collaboration with Card Associations will be an advantage
Good analytical skills and keen attention to numerical details
Strong interpersonal skills, good team player and detail oriented
Good command of both written and spoken English and Chinese