Assistant Manager, Card Usage & Retention

Job Purpose:

Drive credit card portfolio growth through the end-to-end design and execution of high-impact marketing campaigns, usage programs, and loyalty platform enhancements.

Main Responsibilities:

Drive Spending & Usage: Formulate and execute end-to-end credit card usage marketing programs and reward platform strategies to achieve business targets.

Retention & Engagement: Implement targeted spending stimulation programs and retention strategies to boost customer engagement and loyalty.

Reward Platform Enhancement: Support the continuous enhancement of reward platform and digital features to adapt to evolving market trends and elevate the overall customer journey.

Collateral & Content Management: Partner with advertising agencies to develop high-quality marketing collateral. Oversee digital content updates and maintain the reward platform content for an optimal user experience.

Cross-Functional Collaboration: Work closely with internal and external stakeholders, partners, and vendors to ensure smooth, compliant, and seamless deployment of marketing programs.

Performance Tracking: Monitor, analyze, and report on campaign performance against KPIs to deliver data-driven insights for program optimization.

Budget and Expense Management: Manage the marketing budget efficiently including forecasting, expense tracking and timely invoice settlement.

To meet the challenge, you should have the following qualifications and attributes:

Bachelor’s degree holder, preferably in Business Administration or Marketing

Minimum 3 to 4 years of marketing experience in retail banking, with a focus on credit card products

Experience in product management of credit card products, project management, or collaboration with Card Associations will be an advantage

Strong analytical skills with keen attention to numerical details and budget management

Excellent time management and interpersonal skills, with a proven ability to work both independently and as a collaborative team player

Good command of both written and spoken English and Chinese