锦鲤求职岗位描述
岗位职责
Core Design Demands
• Daily Social Media Content Design: Provide daily visual support for Facebook, the official website, and other local social media channels to maintain consistent brand exposure.
• Ad Creative Support: Produce ad images and short video creatives for Meta, Google, and other acquisition testing channels to improve CTR, CPL/CPA, and lead quality.
• Creative Repurposing: Edit and package materials from KOLs, KOCs, parent testimonials, and student class footage, including video editing, subtitling, cover design, and ad variation modifications.
• Campaign & Event Material Support: Create promotional materials for holiday campaigns, sales promotions, offline events, collaborative projects, and specific tours (e.g., Super10 / China Tour), as well as visual assets for the sales team.
• Brand Localization & Visual Consistency: Enhance brand trust and localized expression by aligning the headquarters' brand guidelines with the aesthetic preferences of Vietnamese parents and local social media styles.
• Working Hours: Monday to Friday, 10:00 AM – 7:00 PM (Saturdays and Sundays off).
• Work Location: 27AB Tran Nhat Duat, Tan Dinh Ward, District 1, Ho Chi Minh City.
岗位要求
• Experience: Possess 2–5 years of experience in marketing design or social media design.
• Social Media Literacy: Familiar with the visual and content styles of Vietnamese local social media channels, including Facebook, TikTok, and Zalo.
• Professional Skills: Able to independently produce social media graphics, ad creatives, Key Visuals (KV), and event materials, with basic short-video editing capabilities.
• Software Tools: Proficient in tools such as CapCut, Premiere, Canva, Photoshop, and Illustrator.
• Industry Background: Prior experience in education, parenting, consumer goods, APPs, or service brands is preferred.
• Results-Oriented: Understand that design must serve marketing objectives, including click-through rates (CTR), conversions, lead quality, and brand trust.