品牌高级经理

Job Responsibilities:

The brand manager will lead the strategic and integrated brand campaign from plan development to execution for the NO.1 fortune 500 company in the world and penitential to be brand owner of a over 1 billion sales private brand. You will exhibit a growth mindset and will be responsible for leading annual brand campaign achieve two goals:

1) Build brand equity

2) Drive brand/product performance through long term growth

This role requires you has a strong branding, marketing and innovative idea background and can balance thinking strategically with the key execution priorities on the business including but not limited to the followings:

1) Strategic Planning: Own and deliver the annual strategic brand planning. Lead the development of breakthrough integrated marketing campaign across online and offline. Excellent project management skills with budget management experience.

2) Brand Development: Lead to develop brand strategy, design guideline, package design, budget planning, omni-channel campaigns, external parentship s management.

3) Creative Communication: Contribute innovative ideas on campaign. This position requires a self-motivated, flexible individual with strong communication and ideation skills.

4) Collaboration & Integration: Lead a cross functional and agency working team, partnering with the agencies to drive the marketing strategy and campaign to maximize business results.

5) Competitive Analysis and Implication: Assist with the development of the strategic brand review by analyzing category opportunities, identifying key consumer targets, opportunities, and activation strategies.

6) Growth Mindset: Develop and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.

Key Qualifications:

1) Minimum Bachelor’s degree (or equivalent).

2) You have 3+ years of business experience, with experience in leading integrated brand campaign at brands, media agency or advertiser and working on the consumer side.

3) You have excellent communication skills and experience to work with a broad set of stakeholders in matrix organization as well as external agency partners.

4) You previous experience in MNCs(FMCG/Retailer/Branding in creative agencies) will be a plus.

Save Money. Live Better.

沃尔玛全球概况

沃尔玛公司由山姆 • 沃尔顿先生于1962年在美国阿肯色州成立。经过60余年的发展，沃尔玛公司在19个国家经营超过10,900家门店和多个电子商务网站。沃尔玛全球2026财年营收达到7,132亿美元，全球员工总数约210万名，多次荣登《财富》杂志世界500强榜首。

沃尔玛是以人为本，科技赋能的全渠道零售商，通过实体门店和多个电商渠道，帮助顾客随时、随地、随心买到满意的商品，借此为顾客省钱，让他们生活得更好。沃尔玛将继续在可持续发展、企业社会责任以及就业机会领域担任领军者的角色。

沃尔玛中国概况

沃尔玛对中国经济和市场充满信心，并致力于在中国的长期投资与发展。沃尔玛于1996年进入中国，在深圳开设了第一家沃尔玛门店和山姆会员商店。

目前沃尔玛在中国经营的业态包括沃尔玛业态和山姆会员商店业态。沃尔玛目前已经在全国23个省市区的百余个城市开设了数百家门店、25家配送中心。作为一家全渠道零售商，沃尔玛中国零售全渠道战略立足顾客体验，通过加速零售创新的数字化和规模化，融合实体门店与多个电商渠道，无缝链接线上线下，为顾客提供随时随地随心的购物解决方案。同时积极寻求广泛合作，扩大全渠道的布局，构建全渠道零售生态圈，为顾客省钱省时间，让他们生活得更好。