岗位描述
工作职责
1. Data Analysis: Track brand health, marketing campaign effectiveness, user behavior, and other key metrics. Deliver data reports to support business decisions.
2. Budget Management: Plan and allocate brand budgets. Monitor execution progress and analyze ROI.
3. AI Exploration: Explore AI applications in data analysis, content generation, and other scenarios.Drive pilot projects and implementation.
4. Data Infrastructure Development: Build and optimize data collection, storage, and analysis systems. Establish data governance standards to ensure data quality and accessibility.
任职要求
1. Bachelor's degree or above, 5+ years of experience in data analysis or brand operations.
2. Proficient in SQL and Excel; familiar with Python or visualization tools.
3. Passionate about AI applications, eager to explore new technologies.
4. Strong communication skills, able to translate data into business insights.