Trade Marketing Manager, Confectionary

Our client is an established consumer goods business seeking a Trade Marketing Manager to develop and deliver shopper-focused initiatives in Hong Kong. Working closely with sales, marketing and regional stakeholders, you will translate brand priorities and customer insights into retail programmes that strengthen in-store visibility and drive purchase.

Responsibilities

Develop customer- and channel-specific activation plans that support commercial objectives, brand priorities and retailer needs.

Turn shopper insights, customer feedback and sales analysis into practical recommendations for promotional activities, displays and point-of-sale materials.

Work with the sales and account management teams to build an annual retail activation calendar, adjusting plans as business priorities and market conditions evolve.

Adapt regional and global campaigns for local customers, ensuring that concepts and materials are relevant to the Hong Kong market.

Lead the planning and implementation of in-store initiatives, coordinating with internal stakeholders to support timely and effective execution.

Develop customer-facing presentations and selling materials that clearly communicate the commercial value of proposed activities.

Collaborate with relevant teams to improve product visibility, availability and execution standards across assigned channels and accounts.

Establish performance measures for activation programmes, evaluate results and return on investment, and apply learnings to future initiatives.

Build productive relationships with retail customers, developing solutions that support both customer objectives and business growth.

Bring customer and shopper perspectives into internal discussions to inform commercial planning and future activation strategies.

Requirements

Degree holder or equivalent, with relevant experience in FMCG or consumer products.

A background in trade marketing, shopper marketing, customer activation, sales, key account management or category management.

Experience translating brand and commercial objectives into customer-specific programmes and in-store initiatives.

A sound understanding of shopper behaviour, retail channels and the factors influencing purchase decisions.

Strong analytical and numerical skills, with the ability to interpret data, assess campaign effectiveness and recommend improvements.

Commercial awareness and confidence in presenting proposals, negotiating solutions and managing differing stakeholder priorities.

Strong relationship-building and communication skills, with the ability to collaborate across functions and influence internal and external stakeholders.

A proactive, adaptable and results-oriented approach, with the ability to manage changing priorities in a fast-paced environment.

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.