Senior Manager of marketing department

Location: Shanghai
Number of recruiters: 1
Job Description:
-Market analysis:
1) Establish market information system: provide accurate, systematic and period market information for the company, and conduct comprehensive analysis of various information to provide basis for enterprise decision-making; organize and carry out market data analysis and prediction;
2) Develop middle and long term market strategic plan and annual plan;
3) Grasp the market trend, determine the target market and market position of the products, formulate the marketing plan and strategy of the products, and promote the brand construction of the company;
4) Strengthen the market competitiveness of products, plan systematic market communication programs;
5) Fully understand the industry trends and competitors' information, and conduct a comprehensive industry analysis to provide the company with market strategies.
6) Regularly communicate market information with business departments in a timely and effective manner.
7) maintain company website, official account, etc.
-Market development:
1) According to the development strategy of the company and departments, establish and maintain the cooperation relationship of high value cooperation channels;
2) Plan and organize efficient marketing activities;
3) Responsible for promotion planning, activity copywriting, activity theme creation, planning new activities for hot events and festivals, as well as implementation, resource coordination and effect summary and evaluation;
4) Responsible for business negotiation with partners to ensure the most favorable business conditions.
-Customer relationship:
1) Establish and maintain all kinds of customer relationship, especially the key customers;
2) Conduct customer promotion and technical exchange.
-Team building:
1) Assist marketing director in team building and management.
2) Conduct the training, performance, motivation and other career planning of the personnel.
Requirements:
- Bachelor degree or above in marketing, public relations, enterprise management, etc.; experience in marketing management in consulting industry is preferred;
- More than five years of comprehensive management experience in market planning, promotion, brand management, etc;
- Be able to formulate and effectively implement feasible adjustment strategies according to the macro-economic environment of the consulting industry, national and local policies, competitive enterprise dynamics, and changes in the development trend of corporate social responsibility;
- Have sensitive business and market awareness, strong ability to analyze and solve problems, excellent ability to integrate resources and promote business
- Good communication and cooperation skills and rich team building experience;
- Can adapt to frequent business trips.