Ant International-Wallet Growth Operations - Central Asia-Alipay+

岗位描述
1. 洞察中亚地区（包括哈萨克斯坦、乌兹别克斯坦等）跨境旅游及数字钱包用户趋势，制定中国大陆支付宝及 Alipay+ 钱包（如AlipayHK，Gcash等）用户在当地的增长策略，提升用户活跃度、交易转化率、留存及复购表现。
2. 结合跨境游业务需求，围绕旅行、零售、餐饮、交通、生活等当地场景，联合重点行业商户及商圈，推动 Alipay+ 数字支付营销解决方案落地。
3. 根据区域市场特性，制定本地化用户增长及整合营销策略，联合 Alipay+ 钱包伙伴及重点商户开展线上线下营销活动，提升用户心智及交易规模。
4. 策划并执行营销活动、主题 Campaign、LBS 运营、内容营销及节庆推广等项目，推动用户拉新、活跃及转化增长。
5. 通过数据分析及用户洞察，持续优化用户生命周期运营及营销效率，挖掘新的增长机会。
6. 与总部、区域 BD、产品、设计、技术、运营及外部合作伙伴紧密协作，推动跨团队项目高效落地。
7. 跟进重点市场及商户表现，推动区域增长目标达成，并支持重点项目及市场拓展工作。

1. Analyze outbound travel and digital wallet user trends across Central Asia (including Kazakhstan, Uzbekistan, Kyrgyzstan, etc.), and develop growth strategies for Alipay and Alipay+ wallet users to improve user activity, transaction conversion, retention, and repeat purchases.
2. Support cross-border travel business growth by collaborating with key merchants and commercial districts across travel, retail, dining, transportation, duty-free, and lifestyle sectors to drive adoption of Alipay+ payment and marketing solutions in local markets.
3. Develop localized growth and integrated marketing strategies based on regional market characteristics, and work with Alipay+ wallet partners and key merchants to execute online and offline campaigns that strengthen user awareness and transaction growth.
4. Plan and execute campaigns, thematic promotions, LBS operations, content marketing initiatives, and seasonal marketing activities to drive user acquisition, engagement, and conversion.
5. Leverage data analysis and user insights to optimize lifecycle operations and marketing efficiency, while identifying new growth opportunities.
6. Collaborate closely with headquarters, regional BD teams, product, design, technology, operations, and external partners to ensure effective execution of cross-functional projects.
7. Monitor key market and merchant performance, drive regional growth targets, and support strategic business expansion initiatives.

岗位要求
1. 本科及以上学历，3 年以上用户增长、产品运营、营销运营、渠道运营或整合营销相关经验；有数字支付、电子钱包、OTA、O2O、跨境旅游或互联网平台经验者优先。
2. 具备较强的数据分析能力、业务洞察力及项目推动能力，能够独立完成项目从策略制定到落地执行。
3. 熟悉本地市场用户行为及营销玩法，对中亚地区跨境旅游及数字消费趋势有较好理解。
4. 具备良好的跨团队、跨文化沟通协作能力，能够高效协调多方资源推进项目。
5. 有大型营销活动、商圈合作或区域增长项目经验者优先。
6. 英语可作为工作语言；掌握俄语或中亚地区相关语言者优先。
7. 能够适应区域内出差，未来具备常驻当地办公的灵活性。
8. 对跨境旅游、数字支付及国际化业务有热情，具备较强的 Ownership 与创新意识。

1. Bachelor’s degree or above, with 3+ years of experience in user growth, product operations, marketing operations, channel operations, or integrated marketing. Experience in digital payments, digital wallets, OTA, O2O, cross-border travel, or internet platforms is preferred.
2. Strong data analysis, business insight, and project management capabilities, with the ability to independently drive projects from strategy to execution.
3. Good understanding of local user behavior and marketing approaches, with solid knowledge of cross-border travel and digital consumption trends in Central Asia.
4. Excellent cross-functional and cross-cultural communication skills, with the ability to coordinate multiple stakeholders efficiently.
5. Experience in large-scale marketing campaigns, commercial district partnerships, or regional growth initiatives is a plus.
6. English proficiency is required as a working language; Russian or Central Asian language skills are a strong plus.
7. Willingness to travel within the region and flexibility for potential long-term local assignment in the future.
8. Passionate about cross-border travel, digital payments, and international business, with strong ownership and innovative thinking.