Sr. Marketing Manager, Pizza

岗位职责
Deliver LTO+ Wow Pizza strategy (20%)
Key role to deliver LTO+ Wow Pizza AOP, concept pipeline, annual calendar, root in consumer & occasion needs, and deliver biz goal ultimately.

Lead All Pizza LTO + Wow Pizza window to deliver category and sales growth .(60%)
* Lead LTO + Wow Pizza NPD series development
* Drive through thematic LTO promotion window to deliver business and communicational goals:
- Work out innovative 360 communication plan and social content building
- Lead cross-function to finish all the process for new product launch
- Drive promotional mechanism for new products and consolidate business building blocks for LTO window.
- Collaborate with marketing functions including value . IP, etc
- Track daily performance and adjust plan to boost sales proactively

Daily operation management (20%)
* Handle daily operational work to ensure on-time-in-full delivery of annual plan, e.g. digital menu updating, LTO forecast management, wastage management and etc.

岗位要求
EDUCATION:
- Bachelor degree or above.
- Passionate in AI skill set

EXPERIENCE (and other qualifications):
- At least 12+ years experience in MKT function, Retail/ FMCG Industry is preferred.
- Passion for food industry is a must.
- Experience in 360 brand communication is preferred.

Competence:
- Good integrity and Self- motivated
- Strong marketing sense
- Resilience
- Great influential skill across functions
- Logical thinking, Strong business analytical skills
- Strong learning agility
- Great project management skills