NPI Marketing Manager

Executes NPI projects aligned with the roadmap set by Strategic Marketing

Applies Strategic Marketing competencies within specific NPI projects

Builds deep understanding of target segments for the NPI: customer needs, segmentation, competitive landscape, value chain, profit pools, trends, and regulations

Engages customers, industry experts, trade shows, and market research to refine the problem statement

Develops NPI business cases: market opportunity, financials, value proposition

Lead NPI projects through stage gates in coordination with Strategic Marketing

Oversees product launch with Customer Marketing teams

Drives NPI performance for 1 to 2 years, then transitioning ownership to Product Management

Build sales pipeline for new launches; transition ownership after steady state (~1–2 years post-launch)

Maintains close relationships with key distributor partners and customers

Complete the daily tasks that manager assigned

Bachelor degree in a relevant field of Thermal and Power Engineering/Refrigeration and Cryogenic Engineering/HVAC Engineering

Minimum of 8+ years of experience in Business Development, Offering/Product Management, proven track record of driving revenue growth in related industries

Strong experience of leading and driving NPI projects

Good spoken and written English skills

Strong communication, negotiation and presentations skills

Ability to build and maintain strong relationships with customers and internal stakeholders

Proficient in CRM software and Microsoft Office Suite including PowerPoint/ Excel/ Word etc,

Good at market research, data collection, analysis

Ability to work independently and as part of a team

Strong problem-solving and analytical skills