PR Manager

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

PR Manager

reports to

Senior PR Manager

location

Shanghai

about this team

Our team drives PR impacts for performance categories across yoga, running, and training, bringing key stories and innovations to life. As sports lovers ourselves, we share a deep passion for movement, performance, and well-being.

core responsibilities

We are looking for an PR Manager to support PR campaigns, events and other earned-media initiatives in China. This position will be based in Shanghai, and reports to China Senior PR Manager. Through cross functional collaboration, this role is critical to drive brand awareness and share of voice, as well as build equity towards premium positioning in performance categories through compelling storytelling and inspiring experiences.

Develop and implement PR strategies for key brand initiatives, including global and China awareness campaigns, purpose-driven activations, elevated regional community events, new store openings, and social impact programs.

Manage relationships with high-profile athletes, ambassadors and cultural talents

Identify, develop, and amplify compelling stories across Run, Yoga, and Train categories that resonates with press and guests

Activate key sports moments of Run, Yoga, Train to strengthen category leadership and elevate product visibility

Build meaningful connections with key media in China, including mass, fashion, lifestyle, and sports titles through daily communications, press events, and other engagements

Work closely with the global and regional PR team to ensure broader alignment and synergies

qualifications

Around 8 years of experience in consumer PR; sports or retail industry experience is preferred

Track records of strategic planning, managing and executing big-scale brand PR campaigns

Have a keen understanding of the media and social landscapes in China

Strong passion for sports with a consistent exercise routine; race experiences in Marathon or training races are preferred

Exceptional written and verbal communication skills in Mandarin and English

Constant and curious learner; always looking at new ways to innovate in this space

Very strong attention to detail

Strong advisory and collaboration skills

Bachelor’s degree or above

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Possess an entrepreneurial spirit and continuously innovate to achieve great results.

Communicate with honesty and kindness and create the space for others to do the same.

Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Foster connection by putting people first and building trusting relationships.

Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

Extended health and dental benefits, and mental health plans

Paid time off

Savings and retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.