锦鲤求职岗位描述
Key Position Summary：
Product Communications Manager is responsible for defining, building, and safeguarding Ford’s product mindshare across all Ford Brand’s vehicle lines in China. Beyond tactical PR execution, this leader architects full-lifecycle storytelling, cultivates an influential modern media ecosystem, and proactively protects brand reputation during high-stakes issues. Serving as the strategic liaison across cross-functional teams, the role drives unified brand narratives from vehicle concept to market touchpoints while mentoring an insight-driven, agile communications team.
Key Roles and Responsibilities
• Product Mindshare & Strategic Positioning: Formulate clear, defensible, and differentiated product positioning across all Ford nameplates, translating deep consumer and market insights into long-term brand equity.
• Integrated Products Narrative & Communications Strategy: Architect full-lifecycle product storytelling and phased communication roadmaps to drive compounding customer perception beyond isolated PR events.
• Modern Media & Influence Ecosystem: Cultivate a high-impact network of core media, top-tier KOLs, and emerging digital touchpoints (e.g., RED notes, Douyin, video/podcasts) to maximize message resonance.
• Proactive Reputation & Crisis Defense: Safeguard core product mindshare by anticipating high-leverage PR risks and spearheading high-stakes crisis communications to protect brand credibility.
• Cross-Functional Synergy & Message Unity: Act as the central liaison across Product, Marketing, and Sales to embed unified product narratives into campaigns, vehicle programs, and regional touchpoints. Demonstrated ability to build consensus across departments, influence senior executives via data and logic, and thrive under high-pressure, fast-paced environments.
• People Leadership & Capability Building: Build, mentor, and inspire an agile, insight-driven communications team equipped with strategic vision, crisis readiness, and market adaptability.
Qualifications & Competencies required
• Bachelor’s degree or above in Communications, Marketing, or related
• 10+ years of progressive brand communications and PR experience, including large-scale campaign leadership, Proven track record of spearheading 0-to-1 vehicle launches or brand renewals, demonstrating long-term, market-tested product mindshare and narrative-building success.
• Media Network & Crisis Acumen: Deep relationships across mainstream automotive, business, and tech media ecosystems, with hands-on expertise in mitigating high-stakes PR crises and public scrutiny.
• Strategic & Consumer-Centric Thinking: Exceptional ability to reverse-engineer communication strategies from consumer psychological needs, breaking conventional PR playbooks with sharp market insight into China's mobility landscape.
• Language & Global Collaboration: Full professional fluency in both English and Mandarin, capable of strategic reporting and seamless cross-cultural collaboration.