Manager - Marketing

Responsibilities:

Lead integrated marketing initiatives across digital marketing, branding, content, PR, partnerships, and events to drive brand awareness, customer engagement, and business growth.

Develop and execute content strategies across social media, CRM, websites, influencer/KOL collaborations, and customer touchpoints.

Plan and deliver marketing campaigns, events, collaborations, and activations to strengthen brand positioning and commercial performance.

Analyze market trends, customer insights, and campaign performance to optimize ROI and identify growth opportunities.

Build and maintain strong relationships with tenants, media, business partners, agencies, and key stakeholders.

Manage marketing budgets, external agencies, and projects to ensure timely and high-quality execution.

Lead, coach, and develop a high-performing marketing team.

Requirements:

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.

10 years' relevant experience in digital marketing, content marketing, brand communications, or integrated marketing, preferably gained from luxury retail, premium shopping malls, hospitality, lifestyle brands, or marketing agencies.

Proven track record in developing and executing content-led and digital-first marketing campaigns.

Strong knowledge of social media marketing, influencer/KOL engagement, CRM, customer engagement, and brand storytelling.

Commercially minded with strong analytical, problem-solving, and project management abilities.

Excellent presentation, communication, and copywriting skills in both English and Chinese.

Refined sense of luxury branding, strong aesthetic judgment, and a passion for enhancing brand image and customer experience.

Proficient in MS Office and fluent in English, Cantonese, and Mandarin.

(Personal data collected will be used for recruitment purpose only)