Manager - Marketing (Campaign Planning & Account Management)

Responsibilities

Plan and execute marketing campaigns, events, promotions and partnerships to drive brand awareness, footfall and sales performance.

Develop marketing collaborations with tenants, business partners and sponsors to maximize campaign effectiveness.

Conduct market research and analyze customer trends, competitor activities and business opportunities.

Work closely with internal teams, tenants, agencies and vendors to ensure successful campaign delivery.

Monitor campaign performance, prepare reports and manage marketing budgets to optimize ROI.

Manage contracts and agreements for campaigns, events and sponsorship activities.

Lead, coach and support team members in achieving business objectives.

Build strong relationships with tenants and drive engagement through joint marketing and business initiatives.

Review sales performance and recommend action plans to improve tenant and category performance.

Identify retail trends, customer insights and new business opportunities, including pop-up stores and promotional activities.

Requirements

Bachelor's degree in Marketing, Business Administration or a related discipline.

At least 8 years of experience in marketing, partnerships, account management or related fields, preferably in retail, shopping malls, property, lifestyle or agency environments.

Minimum 2 years of team management experience.

Proven experience in planning and executing integrated marketing campaigns, events and partnerships.

Strong stakeholder management, communication and negotiation skills.

Commercially minded with strong analytical and problem-solving abilities.

Creative, proactive and able to manage multiple projects in a fast-paced environment.

Knowledge of digital marketing and social media is an advantage.

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