锦鲤求职岗位描述
Copywriter JD
We’re looking for a copywriter to shape how Halara speaks to the world - across product, culture, and community.
Responsibilities
Own and evolve Halara’s brand voice across all touchpoints
Write clear, engaging, platform-specific copy (social, e-commerce, email, ads, etc.)
Concept and deliver strong storytelling for campaigns and always-on content
Translate briefs, product features, and consumer insights into compelling messaging
Partner with cross-functional and cross-regional teams to bring ideas to life
Manage multiple projects with fast turnaround and strong attention to detail
Leverage data and insights (qual + quant) to continuously optimize copy performance
Requirements
3+ years of copywriting experience (fashion, sports, beauty, lifestyle, or agency)
Strong storytelling and creative thinking skills
Deep understanding of social culture, trends, and platform nuances
Proactive, detail-oriented, and comfortable in a fast-paced environment
Native or near-native proficiency in English required; additional fluency in German or French is a plus
Nice to Have
Experience with global brands or multi-market content
Familiarity with e-commerce and performance-driven content