Brand & Community Assistant Manager

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Brand & Community Assistant Manager, Shenzhen & South

reports to

Manager, Brand & Community, Shenzhen & South

location

Shenzhen

core responsibilities

Key member of the China Brand & Community function, supporting national OKRs through regional activation.

Support the development of Area campaign plans that elevate reach, relevance, to achieve area business objectives and growth. Identify and leverage local cultural or sport moments (e.g., marathons, Hyrox‑related community energy) to build impactful initiatives.

Support delivery of regional execution of brand campaigns and product stories launch, ensuring premium, locally relevant in‑market activation, including community experiences, studio partnerships, on-the-ground retail marketing (OOH & in-mall advertising, landlord comms, DP, studio partnerships etc.), across Shenzhen & South.

Activate brand‑level community moments (IDY, SSG, WMHD) with strategic amplification plans.

Support city‑level teams to deliver store and city level community experiences with quality, consistency, and clear purpose.

Support building foundational community capabilities, including conducting workshops, ambassador enablement and program implementation, retail enrollment, and CRM program implementation.

Leverage CRM insights, regional guest data, and community trends to influence strategy and activation.

Collaborate closely with brand marketing, brand & community team, retail leadership (Area Director, Regional Managers, City Community Leads) as day to day stakeholders. Support the B&C manager on the GTM process in the area.

Communicate relevant local insights (guests, competitor, community, NSO) to brand marketing and brand management team to support the national strategies.

qualifications

8+ years in brand marketing, retail marketing, or community activation

Strong project management and execution discipline

Experience working with multiple stakeholders and managing cross‑functional alignment

Fluent in Mandarin & English (Cantonese is a plus)

Data‑informed mindset; ability to interpret guest insights and activation performance

Passionate about community, movement, and product storytelling

Comfortable in a fast‑paced, high‑growth, high‑ownership environment

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Possess an entrepreneurial spirit and continuously innovate to achieve great results.

Communicate with honesty and kindness and create the space for others to do the same.

Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Foster connection by putting people first and building trusting relationships.

Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

Supplement health and dental benefits, and mental health plans

Paid time off

Savings plan matching - Employee Stock Purchase Plan

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

Field/Community-based work is necessary or important within a designated area, with relevant travel required.