Brand Manager

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

position

Brand Manager

reports to

Senior Manager, Brand Management

location

Shanghai

about this team

The Brand Management team sits at the core of Brand Marketing, leading end-to-end campaign strategy and GTM execution. This team orchestrates cross-functional collaboration across Creative, Product, Media, DBE, RBE, EC, CRM, B&C, and Retail.

core responsibilities

The role acts as the central driver of brand campaigns, accountable for execution excellence and business impact.

Campaign Ownership & Delivery

Own campaigns end-to-end: strategy, planning, production, and GTM

Drive campaign cadence and daily operations; ensure delivery at key milestones

Accountable for launch excellence and performance outcomes

Always-on Strategy & Activation

Lead and drive the execution of full-year always-on product and activation marketing strategy

Ensure alignment with annual brand objectives

Consumer Journey Integration

Own the end-to-end consumer journey across channels and touchpoints

Ensure consistency in tone, targeting, and communication effectiveness

Cross-functional Leadership (PMO)

Lead cross-functional alignment and decision-making

Facilitate collaboration and remove blockers to ensure execution efficiency

Planning, Reporting & Governance

Develop integrated marketing plans, retail enrollment, and hindsight reporting

Lead brand lift studies and performance tracking

Provide updates to senior leadership and ensure retail communication clarity

Operational Excellence

Identify and close gaps across functions in daily operations

Enable teams to deliver campaigns effectively and on time

Global Partnership

Partner with global brand teams to localize and land global concepts successfully in China

qualifications

Strong learning agility; able to adapt quickly in a dynamic environment

High intellectual curiosity; applies first-principles thinking

Solid foundational capabilities with continuous improvement mindset

7–9 years of experience in brand strategy and integrated marketing

Proven track record in campaign planning, execution, and delivery

Strong project management capability; able to influence without authority across functions

Ability to manage complexity, prioritize effectively, and deliver under pressure

Fluent in English and Mandarin

Bachelor’s degree or above in Marketing, Business, or related field (MBA preferred)

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Possess an entrepreneurial spirit and continuously innovate to achieve great results.

Communicate with honesty and kindness and create the space for others to do the same.

Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Foster connection by putting people first and building trusting relationships.

Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. As part of our total rewards offering, you will receive competitive base pay and permanent employees in this position may be eligible for our annual bonus, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

Supplement health and dental benefits, and mental health plans

Paid time off

Savings plan matching - Employee Stock Purchase Plan

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.