Ecommerce Business Analyst

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

core responsibilities

Consumer Behavior & Mindset Deep-Dive Analytics: Go beyond surface-level sales numbers by conducting rigorous integrated analysis across EC marketplace data tools such as Databank, ShuFang, Yuntu and RED UGC content, LINGXI. Decode the "why" behind purchasing patterns—uncovering shifting consumer perceptions, emotional drivers, and emerging need states that pure transaction data alone cannot reveal. Translate these behavioral and attitudinal insights into clear, actionable recommendations for campaign messaging refinement, product portfolio positioning, and audience segmentation strategies.

Audience-Tailored Communication: Develop and deliver multi-format communications—ranging from data-rich deck narratives to concise executive summaries—that clearly address the distinct informational needs and decision-making contexts of diverse audience segments, from technical analysts to brand strategists.

Data Aggregation & Ecosystem Integration: Collaborate closely with TP and ISV partners to consolidate multi-source datasets—spanning Ali Data Bank, Strategy Center, Shufang, and YUNTU—tracking essential performance KPIs and delivering regular diagnostic snapshots grounded in actual guests behavioral footprints.

Multi-Tiered Performance Reporting: Generate and distribute comprehensive business reports on a weekly, monthly, seasonal, and fiscal-year basis—deconstructing KPI trajectories, surfacing untapped growth opportunities at both brand and category levels, and presenting synthesized overviews to senior leadership.

qualifications

5 & above years’ experience in EC analytics field and a global retail environment

Must be skilled at using analytics to drive decision-making

Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques

Expertise in loyalty techniques and cross-channel analytics and measurement. Experience in EC operation is a plus

Proven leadership ability

Proven relationship management experience

Excellent communication skills - verbal and written.

Proven organizational and time management skills.

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Possess an entrepreneurial spirit and continuously innovate to achieve great results.

Communicate with honesty and kindness and create the space for others to do the same.

Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Foster connection by putting people first and building trusting relationships.

Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in China is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

Extended health and dental benefits, and mental health plans

Paid time off

Savings and retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Extensive catalog of development course offerings

People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as In-Person under our SSC Workplace Policy:   In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.