EC Shopper Marketing Leader

岗位职责和要求

岗位职责:

R&R

Lead shopper mkt and channel trade mkt strategy and collaborate with sales/brand mkt to deliver business result

Drive consumer understanding and deliver business insight

Lead strategic portfolio demand generation model(APF/ESSENSIS/NUTURIS), and demand FCST

Drive brand and channel integration include content/channel activation/livestream/design/Red

Lead efficient trade mechanism to serve user growing objective

Manage investment and P&L covering both ANP and TS

Qualification

At least 10 years of work experience

Background: E-commerce Trade MKT(preferred), followed by SHOPPER MKT. Sales experience is a plus.

Strong data analysis and insight capabilities, structured business thinking, Strong understanding of e-commerce platforms and business models, proactive in driving business growth, resilient and adaptable to change

At least 6 years of team management experience