Brand & Content Senior Manager

Responsibilities

Strategic Leadership & Team Empowerment

Formulate and drive the company’s brand communication and content operations strategy.

Directly manage and empower a dedicated content team of 1–3 members; build a clear content matrix and communication calendar, guide daily execution, and ensure content output aligns closely with business objectives and brand positioning.

Content Quality Control & Creation

Oversee and produce high-quality, industry-influential brand content in both Chinese and English (including executive thought leadership articles, official announcements, in-depth brand stories, newsletters, brand promotional videos, and annual reports).

Masterfully command diverse content formats, including text, graphics, and video.

Integrated Marketing Communications (IMC)

Lead and execute content planning and communication campaigns for major business launches, large-scale marketing events, top-tier industry summits, and core brand initiatives.

Coordinate materials compilation, distribute promotional assets, and conduct in-depth data and reputation post-mortems.

Industry Insights & Narrative Crafting

Keenly capture trends and competitor dynamics in cutting-edge sectors such as Web3, digital assets, Fintech, blockchain, RWA (Real World Assets), and stablecoins.

Translate complex financial technology concepts into engaging, highly appealing, and accessible brand narratives for a diverse audience.

Cross-Functional Collaboration & Compliance Hub

Serve as a central hub to collaborate closely with the executive team, business units, product, design, and compliance departments.

Ensure all external communications are accurately aligned with the brand tone, excellently articulated, and fully compliant with strict financial regulatory approval requirements.

Brand Asset & Architecture Management

Systematically build and manage the "Brand House" across the group's various business lines.

Lead the refinement of brand positioning, distill key messages, and establish a comprehensive brand library, case study database, and standardized communication SOPs.

Requirements

Bachelor’s degree or above, with priority given to majors in Marketing, Communications, Journalism, English, Finance, Economics, International Relations, or related fields.

5+ years of relevant experience in brand communication, content operations, marketing, public relations, financial media, or Web3/FinTech content creation.

Strong interest in financial technology, Web3, digital assets, blockchain, or the technology sector; candidates with relevant content experience will be prioritized.

Strong information organization, learning agility, and execution skills, with the ability to manage multiple tasks effectively in a fast-paced environment.

Detail-oriented, reliable, with good aesthetic and brand awareness. Able to understand and adapt content tone for different audiences, with excellent writing skills and a strong sense of style. Proficient in writing copy within financial compliance frameworks, and capable of ensuring the quality and regulatory compliance of promotional materials, videos, and event assets.

Excellent English proficiency, with the ability to work effectively in cross-regional and cross-cultural teams.

Candidate Profile

We are looking for a senior Brand & Content professional with strong execution, solid writing skills, and good sensitivity to brand and content with leadership spirit. The ideal candidate needs to be experienced, a fast learner with clear logic, strong English capability, and the ability to support daily content production, social media operations, brand projects, and campaign communications. Interest in Web3, fintech, or digital assets will be a strong plus.