锦鲤求职岗位描述
About HashKey Group
HashKey Group is a leading licensed digital asset financial group in Asia, with businesses spanning licensed digital asset trading, asset management, on-chain financial infrastructure, and real-world asset (RWA) tokenisation. We are building Asia's hub for institutional digital asset trading, clearing and settlement, and custody.
About the Role
We are looking for a Social Media Associate/ Senior Associate to run HashKey Group's day-to-day presence across our global and Chinese-language social channels. You will turn brand strategy into content people actually stop to read — planning the calendar, creating and publishing posts, jumping on trends quickly, and reporting on what works. You will work closely with the brand, content and design team, with strategic direction set by the team lead. This role suits someone who lives on social media, moves fast, and cares about execution quality.
Key Responsibilities
Channel Operations
Run daily operations for our official accounts on X (Twitter), LinkedIn, Instagram, YouTube and Telegram, as well as Chinese-language platforms such as WeChat Official Account and Xiaohongshu. Own the content calendar and keep every channel consistently active and on-brand.
Content Creation
Plan, write and publish posts, short videos, carousels and threads. Adapt one story into the right format and tone for each platform, in both English and Chinese.
Trend & Real-Time Content
Track social trends, memes and industry news, and turn them into timely content around market moments, product launches, partnerships and events.
Campaigns & Events
Support brand campaigns, product announcements and offline events with social coverage before, during and after — including live posting, recaps and community engagement.
Performance Reporting
Track reach, engagement and follower growth by channel; produce regular reports and use the data to improve what we post next.
Compliance-Aware Publishing
Work with Legal and Compliance to make sure all content meets the standards of a licensed financial institution before it goes live.
Requirements
Bachelor's degree in marketing, communications, journalism, media or a related field.
1-3 years of hands-on social media or content operations experience, at a brand, agency, media company or tech / fintech company.
A genuine heavy user of social platforms, with a strong feel for trends, internet culture and what makes content shareable.
Strong writing skills in both English and Chinese; able to write social copy natively in each rather than translating.
Practical content production skills — basic design and short-video editing with tools such as Canva, CapCut, Figma or the Adobe suite.
Comfortable with social analytics tools and turning data into clear takeaways.
Fast, organised and detail-minded; able to handle multiple channels and deadlines at once.
Preferred Qualifications
Experience running social for Web3, crypto, fintech or financial services brands.
Understanding of crypto community culture on X and Telegram.
Familiarity with AI tools and their applications in content creation and social media is a plus.
A portfolio of accounts or posts you have grown or created — please include links when you apply.