Senior Staff Specialist, General Marketing

Product Understanding & Selling Point Mining: Deeply understand technical features and collaborate with product teams to translate complex technical selling points into customer-friendly, scenario-based benefits, while identifying target audiences.

Integrated Marketing & Customer Acquisition Strategy: Develop integrated marketing plans based on customer pain points, linking content creativity directly to business growth.

Online/Offline Campaigns & Asset Execution: Plan online and offline campaigns tailored to new business needs; manage exhibition materials, product brochures, interactive installations, and other assets to strengthen brand recognition and authority.

AI Content Production System: Build internal workflows and use AI to generate high-quality online and offline materials at scale, including posters, video scripts, social media copy, and EDMs, while ensuring content quality and brand tone.

Global Localization & Content Amplification: Adapt global marketing assets for local markets, including model image replacement and multilingual copy, to improve communication efficiency and audience affinity across markets.

Paid Media Data & Review Loop: Work with the media buying team, use AI to analyze paid media data, and feed insights back into creative iteration, forming a closed loop of “insight—generation—media placement—review.”

Cross-functional Collaboration & Project Delivery: Collaborate with sales, product, R&D, and other teams; translate product language into compelling marketing language; independently drive projects in a fast-paced environment and ensure marketing strategies align with business goals.

Who we are looking for

Bachelor’s degree or above; majors in Marketing, Advertising, Communications, or STEM-related fields preferred.

8+ years of marketing experience; background in lighting, consumer electronics, smart home, small home appliances, automotive, or B2B industrial products preferred.

Proven experience in new product positioning, integrated marketing, and customer acquisition/growth, with accountability for lead volume, brand awareness/share of voice, and sales conversion.

Proficient in generative AI tools (e.g., ChatGPT, Claude, Midjourney, Stable Diffusion, or leading Chinese LLMs) and able to integrate them deeply into marketing workflows; experience in AI-driven content production or viral campaigns preferred.

Strong aesthetic judgment and design sensibility, able to ensure visual quality and brand tone; strong data analysis skills, familiar with GA4, ad platforms, etc., and able to use AI for feedback and optimization.

APAC work experience, fluent English, and ability to communicate cross-culturally and adapt content for localization.

Team management or virtual team experience; strong cross-functional communication skills; self-driven, resilient under pressure, and able to thrive in a fast-paced business environment.

Please contact Jingjing Hu for further information via or +86 (510) 81908303.