EL Product Marketing Specialist

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该职位隶属于
EL Product Marketing Manager

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Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: {onsite}

This role is contributing to the {Grid Components PM-ELDS product} in {Xiamen, China}. Main stakeholders are {ELDS}.

You will be mainly accountable for:

Market Intelligence & Analysis

Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation.

Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-time

Market Strategy & Go-to-Market Execution

Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing frameworks, promotion and channel strategies

Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablement

Drive portfolio optimization

Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities.

Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.

Cross-functional Leadership

Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making

Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization

Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstration

Our team dynamics

You will join a {dynamic, talented, high performing} team, where you will be able to thrive.

Qualifications for the role

• Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields

• Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, ＞5 year experience is preferred

• Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution

• Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions

• Knowledge of smart grid technologies, digital substations

• Excellent interpersonal skills to work with multiple internal and external stakeholders

• Collaborative, solution-focused approach

• Customer-focused mindset with demonstrated ability to take ownership of customer issues

• Ability to work effectively in cross-functional teams and matrix organizations

• Fluent in English written and verbal

More about us
ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

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