User Growth Lead - ShopeePay Indonesia

Key Responsibilities

Growth Strategy & Execution: Own and execute end-to-end growth strategies for the ShopeePay App in Indonesia, driving user acquisition, activation, engagement, and retention.

Growth Initiatives: Design and launch product-led and marketing-led growth initiatives, including user campaigns, incentive mechanisms, lifecycle programs, and new product go-to-market strategies.

Partnership Development: Identify and develop external partnerships that expand user reach, use cases, and transaction frequency.

Cross-functional Leadership: Work closely with product, marketing, operations, data, and local business teams to turn growth opportunities into scalable initiatives.

Performance Optimization: Define and monitor key growth metrics, evaluate campaign and product performance, and continuously optimize user growth efficiency and ROI.

Requirements

Proven experience in user growth, growth product, or growth operations within a leading consumer internet company.

Experience working on a large-scale consumer App with tens of millions of daily active users.

Led or played a core role in managing and executing large-scale annual App marketing budgets.

Hands-on experience scaling a consumer App from an early-growth stage to maturity.

Strong knowledge of user acquisition, activation, retention, lifecycle management, campaign operations, and incentive mechanisms.

Strong analytical and problem-solving skills, with the ability to translate data and user insights into actionable growth strategies.

Strong cross-functional collaboration and execution capabilities.

Proficiency in English as a working language.

Willing and able to be based in Jakarta, Indonesia.