Brand Marketing Campus

Brief introduction of this position:

This position belongs to the Regional Marketing Team, responsible for product marketing and promotion within the designated sales region. The role involves developing and executing region-specific marketing strategies aligned with local market characteristics and business objectives to drive regional sales targets and market share growth.

Key tasks:

Regional Promotion Strategy Development: Design differentiated product promotion plans tailored to regional market characteristics and business objectives.

Campaign Execution & Management: Execute online and offline promotional activities including in-store promotions, roadshows, and channel campaigns to ensure expected results.

Cross-functional Collaboration: Coordinate with regional sales, supply chain, and headquarters marketing teams to align resources and business needs.

Market Monitoring & Campaign Optimization: Track campaign performance, collect feedback and competitive intelligence, and adjust strategies to maximize ROI.

Channel & Retail Empowerment: Provide promotional materials, execution support, and training to distributors and retail outlets to enhance their marketing capabilities.

Promotion Budget Management: Plan and allocate regional marketing budgets, monitor spending efficiency, and ensure optimal return on investment.

Qualification and skills:

Bachelor’s degree or above.

Bachelor's degree or above from an accredited university, graduating in 2026/2027. All majors are welcome, with a preference for Marketing, Business Administration, or Automotive Engineering.

Strong Achievement Orientation: Passionate about sales, with a strong sense of goals and a results-driven mindset.

Excellent Learning Agility: Ability to quickly master new knowledge and skills and adapt to a fast-paced, dynamic work environment.

Superior Communication Skills: Strong verbal and interpersonal skills to effectively manage internal and external relationships.

Data Analysis Capability: Proficient in Microsoft Office (especially Excel and PowerPoint) with fundamental data analysis skills.