Senior Digital Marketing Specialist

Are you passionate about driving B2B digital marketing excellence in one of the world's most dynamic and fast-evolving digital landscapes? Then join our mission to pioneer smarter water solutions that reduce energy use and improve lives.

As our new Sr. Digital Marketing Specialist, you'll be planning, executing, and optimizing integrated digital marketing campaigns across owned, earned, and paid channels that drive brand awareness, lead generation, and pipeline growth for our China business. You'll be part of a diverse, supportive and inclusive culture, that celebrates our differences and puts people first by fostering growth, well-being, and a sense of belonging.

What you will be doing

As a key part of the CBS China Digital Marketing team, you'll create impact by connecting marketing technology, data-driven insights, and customer-centric content to accelerate business growth across China's digital ecosystem.

Your main responsibilities include:

Plan, execute, and optimize multi-channel digital campaigns across websites, email, social media, search, display, ABM, and marketing automation platforms aligned with customer buying journeys

Develop and maintain a strong digital presence on key China platforms including WeChat, Baidu, and Douyin, continuously improving reach, engagement, and conversion

Develop content strategies and editorial calendars, collaborating with subject matter experts and agencies to create compelling, localized marketing assets

Support marketing technology adoption, lead scoring, nurturing workflows, and CRM integration to enhance lead quality and sales alignment

Track, analyze, and report on campaign performance and ROI, conducting A/B testing and delivering actionable optimization recommendations

Manage external agencies, digital vendors, and cross-functional stakeholders to ensure on-time, high-quality delivery of marketing initiatives

What makes you a great fit

Above all, you're a data-driven digital marketing professional with strong B2B campaign management experience, deep knowledge of the China digital landscape, and excellent communication skills in both Chinese and English. We'd also imagine that you are/have:

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field with 5+ years of B2B digital marketing experience

2-3 years of hands-on experience driving lead generation, demand generation, or revenue marketing programs with measurable business outcomes

Strong knowledge of SEO/SEM, marketing automation, CRM, ABM, email marketing, social media, and lead generation practices

Hands-on experience with China digital platforms (WeChat, Baidu, Douyin) and excellent written and verbal skills in English

It's a plus if you also:

Master's degree in a relevant discipline

Experience in industrial, engineering, building technologies, or manufacturing B2B industries

Familiarity with global media platforms such as LinkedIn, Meta

Valuing our differences helps us see possibilities where others can't. We therefore welcome and encourage applications from all abilities, experiences, and backgrounds. As part of our commitment to a safe and compliant hiring process, final candidates may be required to undergo a background check, subject to applicable local laws and regulations.

Join Grundfos, apply today!