Product Operations Specialist — Japan (User Growth)

About the Role

The Product Operations Specialist (Japan) will be responsible for shaping and executing localized growth strategies for BeautyCam in Japan. This role will lead the planning and delivery of initiatives that drive user acquisition and retention, grow subscription revenue, and spark engaging social conversations around the brand and app.

The right candidate combines strong local insights with a global mindset and a hands-on attitude. They will translate cultural and social trends into impactful campaigns, manage collaborations with local agencies and influencers, and design both in-app and social activations that resonate with Japanese users. We are looking for someone who brings bold thinking, agile execution, and an ability to elevate both our creative excellence and business results.

In this role you will:

Develop user-focused, data-driven growth strategies to support user acquisition and retention and achieve product objectives;

Use digital marketing tools, manage local social media, and negotiate KOL/KOC collaborations;

Explore market trends and user preferences, and collaborate with other teams to implement localized initiatives, including in-app campaigns;

Build and maintain relationships with local agencies and partners;

Assist in managing the progress of interns and contractors.

We are looking for someone with:

3+ years of experience in product operations, growth, or marketing, with experience in in-app campaigns, influencer marketing, and social media engagement;

The ability to turn data-driven insights into effective user acquisition and retention strategies;

Strong familiarity with photo or video editing apps and a keen interest in photography and creative expression;

A deep understanding of the Japanese market, local culture, and social media trends, ideally gained through living, studying, or working in Japan;

Proven experience managing marketing agencies and building collaborative partnerships;

An agile, proactive, hands-on attitude, with clear communication and the ability to thrive in a fast-paced environment;

Strong storytelling and analytical skills, with the ability to create campaigns that spark conversation and drive results;

Strong Japanese and English communication skills; Chinese is a plus.