锦鲤求职岗位描述
How You Contribute
Support the Senior Social & Digital Manager in executing and delivering high-impact integrated campaigns / programs and digital/social marketing activities to strengthen Salomon’s cultural relevance and credibility of modern mountain sport lifestyle brand. Assist in end-to-end implementation of global collaboration, local launches, cross-functional coordination, and operational delivery to drive successful project outcomes and brand influence in local market.
1. Marketing campaigns / programs strategy & execution support (45%)
• Assist in identifying, researching, and preparing proposals for local campaigns aligned with brand strategy and local relevance.
• Support full-cycle project execution including concept development support, marketing implementation (from both social & digital media approaches) and results tracking.
• Coordinate closely with cross-functional partners (within marcom team, brand, CRM, community, EC, merchandising, retail marketing, procurement, legal, finance, etc.) to ensure smooth project delivery.
• Support project budget tracking, timeline management, contract processing, quotations, and free goods applications with Finance, Procurement, and Legal.
2. Platform digital marketing strategy development and execution (25%)
• Responsible for brand seeding and media buying on key content platforms such as Rednote. Based on platform trends and consumer insights to plan and execute content marketing & media campaigns. Drive brand exposure, consumer education and new user acquisition through refined operations and deliver brand business growth.
• Deep dive into Rednote and other content platforms’ traffic mechanics, content ecosystem and consumer trends, generating ongoing platform insights.
• Analyze industry updates, competitor strategies and shifting consumer behaviors to identify brand growth opportunities.
3. OA content planning, production and performance tracking (20%)
• In charge of daily social operation and content creation on Wechat, Weibo, Rednote, as well as the social amplification of the brand’s Integrated Marketing Campaigns.
• Great understanding of social media; Responsible for creating OA content strategy for respective platforms, overseeing the daily operation, establishing project and budget management metrics and managing the performance evaluation system.
• Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations
4. Performance Tracking & Reporting Support (10%)
• Assist in collecting, organizing, and analyzing performance data for campaigns, as well as monthly, quarterly, and annual reviews.
• Support preparation of performance reports and presentation materials for internal strategy meetings.
• Track brand impact and business performance, generate growth insights to inform brand decision making.
Role Qualifications
Qualifications:
• Bachelor’s degree in Marketing, Advertising, Communication, Digital Media, or related field.
• 6+ years of working experience in social/digital marketing, preferably in sportswear, outdoor, fashion, or street culture industry.
• Solid experience in social platform operation, content execution, digital/media marketing, influencers seeding.
• Strong sense of outdoor lifestyle, fashion trends, and subcultural communities.
• Detail-oriented, highly organized, with strong execution, communication, and multi-tasking skills.
• Solid data analysis and reporting capabilities.
• Strong execution and delivery mindset.
• Proficiency in English (written & spoken) to communicate with global/regional teams.
• Excellent team player with good communication and cross-team collaboration skills.
• Responsible, proactive, and able to work under pressure.
Our "MUST HAVES":
• Proven work ethic with utmost integrity
• Desire to excel and succeed
• Actively live and breathe the Salomon culture and lifestyle
• Self-awareness, with a desire for constant self-improvement (goal - oriented)
• Entrepreneurial spirit and an egoless nature
• Self-motivated, passionate, empathetic, approachable
• Outgoing, energetic, upbeat and Fun