(Sr) Product Manager_ Ophthalmology

在罗氏，我们鼓励每位同事展现真实的自己；我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结，在这里，你将因为做自己而被重视、接纳和尊重，并得到个人的提升和职业的发展。所有的这一切，都是为了更好地预防、阻止和治愈疾病，并确保医疗资源的可及性和可持续性。欢迎加入罗氏，一个重视每种声音的地方。

职位

Main Responsibilities：

1. Indication Strategy & Brand Management

Develop and execute the annual marketing plan for Faricimab RVO/ME indications to achieve market share and growth targets.

Analyze market trends, competitor movements, and patient flow to refine the product positioning in a competitive anti-VEGF/Ang-2 landscape.

Translate complex clinical data (e.g., durability and dual-pathway inhibition) into compelling value propositions for diverse stakeholders.

2. "Strong Base" (强基) Project Leadership

National Policy Alignment: Direct the "Strong Base" initiative to ensure Faricimab’s integration into the national hierarchical medical system.

Grassroots Education: Design and implement large-scale education programs specifically for primary and community-level doctors to improve early screening and referral of RVO-ME patients.

Vertical Linkage: Establish a seamless referral mechanism between "Class A" tertiary hospitals and community health centers to ensure patient continuity of care.

3. Strategic Academic Programs

Organize high-level academic conferences, advisory boards, and regional workshops.

Identify and cultivate relationships with Key Opinion Leaders (KOLs) at both the national and regional levels.

Develop medical education materials that simplify RVO-ME pathology and the benefits of Faricimab for broader clinical use.

4. Cross-Functional Collaboration

Partner with the Sales team to ensure the effective implementation of marketing strategies in the field.

Work closely with Market Access and Government Affairs to navigate reimbursement policies and hospital listing processes.

Collaborate with the Medical Affairs team to generate local evidence and post-marketing clinical insights.

Education/Qualifications教育程度/专业资格

5+ years’ working experience in marketing and sales.

Bachelor’s degree in pharmaceutical / business or related

Strong experience in related T.A. with solid KOL relationships.

Fluent English ability for frequent communication.

Job Required Competencies岗位所需胜任力

Generate Market, Customer & Competitive Insight

Connecting with others

Influencing

Innovation

Execution with impact

我们是谁

打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学，确保今天和明天的人们，都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗，我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案，对全球的医疗环境带去推动和影响。

让我们一起，构建更健康的未来。

罗氏提供平等的职业发展机会。