Manager, Brand Management, Schweppes

Job Description Summary:

Job Summary

We are looking for a passionate, business driven marketer to drive Schweppes across mainland China, Hongkong and Taiwan. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer.

What You’ll Do for Us

Support to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.

Compelling local competition defense strategy development covering brand edge enhancement to expand user base, innovation strategy and activation plan to land in channel, assessment of business growth opportunities leveraging consumer insights, competitor landscape and business case development.

Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities).

Lead to work closely with internal and external cross functional teams and business stakeholders.

Drive marketing communications plans by closely working with the team including agency partners.

Brand business diagnosis and holistic analysis as well as to manage routine performance tracking in profit and sales volume, and design brand research.

Manage marketing budget in alignment with brand strategy and productivity guidelines.

Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics

Requirements & Qualifications

Bachelor’s degree in Marketing, Communications or Business.

4+ years of experience in the area of brand/product marketing at FMCG including new product development and strategy development.

Consumer centric mindset and strategic thinker. Deeper understanding on consumer insights.

E2E experience, quality experience on social & EC. Customer engagement experiences

Strong project management and interpersonal skills.

Good leadership and communication skills involve many stakeholders internally and externally.

Skills to analyze complex market and consumer environment and form own recommendation.

Collaboration, teamwork, positive belief, and sense of responsibility. Strong passion and responsibility to deliver results.

What We Can Do for You

Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.

Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.

International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Skills:
Agile, Omnichannel Interactions, 产生风味, 人工智能概念, 创意策略, 受众参与, 可持续性, 品牌策略, 实验, 市场细分, 影响者营销, 投资组合增长, 收入增长管理, 数据战略, 数据洞察, 灵感生成器, 用户体验 (UX)设计, 社交媒体, 讲故事, 设计, 设计思维, 谈判

Location(s):
中国

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
December 31, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.