锦鲤求职岗位描述
Responsibilities
Lead the strategic development and execution of brand and business marketing initiatives to strengthen brand equity and market positioning.
Manage and mentor a high-performing team, fostering a culture of collaboration, innovation, and continuous professional development.
Partner with senior business stakeholders and regional teams to align brand strategies with business objectives and drive growth.
Oversee marketing operations, budget allocation, and financial governance in alignment with COO guidelines.
Drive the end-to-end delivery of major brand campaigns, ensuring consistency across all touchpoints and channels.
Establish robust measurement frameworks and KPIs to track, analyze, and report on the effectiveness of marketing initiatives.
Manage relationships with external agencies, partners, and vendors to ensure optimal delivery and value.
Requirements
Proven track record of leadership in brand management, marketing, or corporate communications, preferably within the financial services sector.
Demonstrated experience in leading and developing high-performing teams in a dynamic corporate environment.
Strong strategic thinking capabilities with the ability to translate business goals into actionable marketing plans.
Exceptional stakeholder management and interpersonal skills, with the ability to influence and collaborate across diverse business units.
Solid understanding of marketing operations, budget management, and governance frameworks.
Excellent analytical skills with a data-driven approach to decision-making and performance measurement.
University degree or equivalent professional qualification in Marketing, Business Administration, or a related field.
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Location:
A12 - 15F (Taiwan)
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time