锦鲤求职岗位描述
Position Summary
Title: China JJSV Cataract Marketing Director
Report to: China JJSV General Manager
Location: Shanghai
Position Overview
The China Cataract Marketing Director is responsible for leading the strategic development and execution of the Cataract business marketing strategy in China. This role drives sustainable business growth through portfolio management, customer insights, market development, commercialization excellence, and cross-functional leadership.
Key Responsibilities
Lead annual and long-term Cataract portfolio strategy and business planning.
Drive revenue, market share and profitability growth.
Lead portfolio lifecycle management, pricing strategy and commercialization planning.
Lead national product launch excellence from pre-launch to post-launch execution.
Develop strategies addressing VBP and evolving market dynamics.
Build strong relationships with national and regional KOLs and professional societies.
Drive omnichannel and digital marketing initiatives.
Partner closely with Sales, Medical Affairs, Professional Education, Regulatory, Finance and Regional teams.
Own marketing budget, forecasting and business performance tracking.
Build and develop a high-performing marketing team.
Ensure all activities comply with healthcare compliance and company requirements.
Qualifications
Education: Bachelor degree required; MBA preferred.
Experience:
Minimum 10 years of marketing experience in Medical Devices, Healthcare or related industries.
Minimum 5 years of people leadership experience.
Proven success in strategic marketing, portfolio management and business planning.
Strong national product launch experience.
Experience navigating Medical Device VBP.
Ophthalmology or Surgical Vision related education or working experience would be a plus.
Leadership Competencies:
Strategic Thinking
Business Acumen
Customer Focus
Influencing & Stakeholder Management
Change Leadership
Building a high performing team and develop talents
Functional Competencies:
Portfolio Management
Product Launch Excellence
Market Analysis & Insights
Financial Planning
KOL Engagement
Other requirements:
Language Requirements: Fluent Mandarin and English, both written and verbal.
Travel Requirements: 30%-40%