锦鲤求职岗位描述
Role & Responsibilities
• We are seeking a senior strategic marketing leader to own and grow our Aesthetics and Reconstruction businesses across private clinics and public hospitals.
• The Marketing Director will develop and execute integrated brand and commercial marketing strategies, drive customer engagement and demand generation, lead cross functional commercial launches, and ensure compliant approaches when working with stakeholders from both private clinics and public hospitals.
• This role requires deep marketing expertise in medical/aesthetic markets, proven stakeholder management (including private and public sectors), and strong people leadership.
• Build and maintain relationships with KOLs and coordinate KOL activities in full compliance with regulations and company policies.
• Represent Marketing in cross functional planning (business reviews, demand forecasting) and drive continuous improvement.
• Partner with global and local cross functional teams (GSM, Finance, Supply Chain, Legal, HCC, Regulatory, etc.) to ensure compliant messaging, approved materials, and aligned go to market execution.
• Set clear objectives, budgets, and performance expectations. Establish and track KPIs and business metrics (market share, leads, conversion rates, revenue contribution, ROI of marketing spend), and deliver regular performance reports and insights to senior leadership.
• Lead omnichannel demand generation programs (digital, events, consumer/patient education, HCP engagement).
Work Experience
• 10+ years of progressive marketing experience in pharmaceuticals, medical devices, aesthetics, or consumer health.
• At least 5 years in senior or leadership roles.
• Experience with MCNs preferred.
Academic Credentials
• Bachelor’s degree from a recognized university.
• MBA or advanced degree preferred.
Qualifications
• Strategic thinker with strong commercial acumen and hands on execution capability.
• Excellent stakeholder management skills; able to influence KOLs and internal leadership.
• Fluent in English with strong presentation skills.
• Results oriented, metrics driven, and a creative problem solver.