锦鲤求职岗位描述
How You Contribute
The Men’s Outdoor (Assistant) Merch Manager will be responsible for overseeing the end-to-end management of product lines, ensuring alignment with brand strategy, market trends, and business objectives. This role requires a deep understanding of product lifecycle management, from concept to commercialization, and involves close collaboration with cross-functional teams including Design, Development, and Buying. This role will drive the successful execution of Outdoor apparel local product lines for Men’s, optimize profitability, and ensure timely delivery of high-quality Outdoor apparel collections.
Local Creation, Price Management, Category Strategy & Product Vision
Lead local creation for Men’s Outdoor Apparel, aligned with brand direction to effectively target different customer segments within the Outdoor category.
Analyze market trends and consumer insights to identify key opportunities for product segmentation and assortment planning.
Manage pricing strategies for the Outdoor category products to maximize profitability while remaining competitive in the market. Conduct regular pricing analysis and adjust pricing strategies as needed based on market dynamics and competitive landscape.
Define and communicate the category vision to internal teams and external stakeholders, aligning all efforts towards common goals.
Drive innovation within the Outdoor category through product differentiation, unique value propositions, creative merchandising strategies and story tellings.
Monitor category performance metrics and KPIs to assess the effectiveness of product segmentation and pricing strategies.
Facilitate cross-functional collaboration between design, merchandising, and retail teams to align product positioning and business goals.
Product line management & timeline coordination
Act as the primary liaison between Design, Merchandising, and Marketing teams to ensure alignment on product vision, timelines, and deliverables.
Assist Product team in allocating design tasks across seasonal collections.
Oversee end-to-end product lifecycle, ensuring smooth and on-time development and execution.
Conduct market research and competitor analysis to guide design decisions and seasonal design task planning.
Proactively identify and address potential delays or risks in the product development process.
Identify opportunities to streamline workflows and improve efficiency within the PLM process.
Key owner to manage and coordinate all the design review meeting and seasonal kick off.
Develop training materials and product storytelling strategies to support retail and sales teams.
Cross-Functional Collaboration & Product Enablement
Co-work with Marketing teams on product launch planning, key stories, and go-to-market support.
Support Retail and Sales teams with product knowledge, seasonal highlights, and training materials.
Participate in product training sessions to ensure clear communication of features and benefits.
Align with Retail team on product feedback and in-season insights to support future development.
Role Qualifications
Minimum of 5 years of experience in Outdoor/Sportstyle Merchandising, product line management, or product development related experience within the apparel industry.
Proven track record of successfully managing multiple product lines from concept to launch.
Excellent analytical, organizational, and project management skills.
Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Fluent in English and Chinese, with the ability to work in a global environment.