岗位描述
ESSENTIAL DUTIES & RESPONSIBILITIES
Store Metrics & Performance Management:
· Define, track, and analyze store-level performance KPIs, including sales productivity, conversion rates, average transaction value (ATV), units per transaction (UPT), and other operational metrics.
· Develop and maintain performance dashboards to provide full visibility into store performance.
· Establish performance benchmarks and break down sales targets for stores, ensuring alignment with overall business objectives.
In-Depth Sales Analysis & Reporting:
· Conduct deep-dive sales analysis to identify trends, patterns, and variances across stores, regions, and channels.
· Generate regular and ad-hoc sales analysis reports with clear insights and actionable recommendations for retail leadership.
· Translate complex sales data into compelling narratives that inform decision-making.
Drive KPI Performance & Identify Opportunities/Risks:
· Proactively monitor store performance to identify high-risk stores and growth opportunities.
· Partner with retail field teams to develop action plans that address underperformance and replicate success drivers.
· Provide early warnings on KPI risks and recommend timely interventions to keep performance on track.
Incentive Program Design & Effectiveness Tracking:
· Collaborate with HR/Finance and retail leadership to design, refine, and implement sales incentive programs that motivate store teams and align with business priorities.
· Track and analyze the effectiveness of incentive programs, measuring ROI and impact on targeted KPIs.
· Provide regular feedback on incentive program performance and recommend adjustments to optimize outcomes.
Promotional Effectiveness & Risk Monitoring:
· Evaluate the performance of promotional campaigns and in-store events, analyzing their impact on sales, traffic, and conversion.
· Monitor promotional activities for potential risks, such as margin erosion, inventory shortages, or operational strain.
· Deliver post-promotion analysis reports with key learnings and recommendations for future initiatives.
QUALIFICATIONS (KNOWLEDGE, SKILLS & ABILITES)
· 6+ years of experience in retail planning, business analysis, or sales performance management, preferably within the retail or sports industry.
· Strong proficiency in data analysis and visualization tools (e.g., Excel, Power BI, Tableau, SQL).
· Proven experience in KPI management, incentive program design, and promotional effectiveness analysis.
· Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.
· Strong commercial acumen with a proactive, problem-solving mindset.
· Ability to manage multiple priorities in a fast-paced, dynamic environment.