锦鲤求职岗位描述
How You Contribute
Analyze market trends and consumer insights to identify key opportunities for product segmentation and assortment planning.
Define and communicate the category vision to internal teams and external stakeholders, aligning all efforts towards common goals.
Drive innovation within the multi segment / collection through product differentiation, unique value propositions, and creative merchandising strategies.
Drive GTM Process and integration between Design, Buying and Marketing teams to ensure alignment on product vision, timelines, and deliverables.
Drive seasonal line development process from seasonal product strategy, product line plan to design briefing. Deeply involve and feedback in each design / sample review in product creation milestones.
Manage pricing strategies to maximize profitability while remaining competitive in the market. Conduct regular pricing analysis and adjust pricing strategies as needed based on market dynamics and competitive landscape.
Key owner to manage and coordinate all the product line reviews and GTM milestone meetings with cross function teams.
Develop training materials and product storytelling strategies to support retail and sales teams.
External Resource & ODM Management.
Role Qualifications
Minimum of 8 years of experience in sports or sports lifestyle brand, product line management, or product development related experience within the apparel industry. Direct experience in both product / category merchandising and product line management in product creation is preferred.
Proven track record of successfully managing multiple product lines from concept to launch.
Fluent in English with the ability to work in a global environment.